Your organization likely has a person charged with marketing or sales. But if your job involves employee recruitment, retention, communications, or perception of the company as a workplace, you’re in marketing too – except without the big marketing budget. This presentation will challenge you to think about human resources from a guerrilla marketing perspective: understanding your audience’s needs, raising awareness of your organization’s benefits to them, and motivating them to act … without spending much money, and using the organization’s existing marketing to help reach your own goals.

Objectives:

• Understand basic marketing framework and perspective
• Learn low-cost marketing tactics to support HR goals such as recruitment, retention, employee communication and enhancing your company’s image
• Learn guidelines for working with media organizations, especially in crisis situations such as layoffs
• Help demonstrate the importance of linking HR and marketing to the C-suite to maximize bottom-line impact

Speaker Biography:
Tammy Allen, Vice President, Marketing &  Communications, Allen, Gibbs & Houlik, L.C.

As CPA and advisory firm Allen, Gibbs & Houlik, L.C.’s vice president of marketing and communications, Tammy Allen’s responsibilities for the firm include business development (called practice development in the public accounting industry), corporate branding, advertising and marketing communications.

Before rejoining the private sector at AGH in August 2005, Allen served in the newly created position of Wichita State University’s associate vice president for marketing and communications for a year, and as WSU’s associate executive director of communications and marketing and director of marketing since September of 2000.

Her prior experience includes account service for Sullivan Higdon & Sink, Kansas’ largest marketing, advertising and public relations firm, where she coordinated campaigns for clients in healthcare, philanthropy, high tech and financial services. In addition, Allen spent nine years in health care marketing after working in both news and production positions at local TV stations.

Allen’s two undergraduate degrees – communications and physical education/fitness – as well as her master’s in business administration are from Wichita State University. She is a past president of the local chapter of the American Marketing Association and has also served on the board of the local chapter of Public Relations Society of America. She teaches marketing for the WSU Center for Management Development, and her community activities include serving on the boards of the Kansas Humane Society, Larksfield Place, and WSU’s Elliott School advisory board.

Allen has been named Public Relations Society of America-Kansas Chapter’s Public Relations Professional of the Year; she was a Wichita Business Journal 40 Under 40 honoree, and a graduate of the Wichita Metro Chamber of Commerce’s Leadership Wichita program.

Recertification Credit Hours Awarded: 1.00
Specified Credit Hours:General

This event is sponsored by: